Designing to Acquire Customers
This is the first iteration of the landing page I designed for a Facebook ad campaign to acquire more corporate accounts. Below I dissect the page's features that draw in users. I am in the process of designing a second landing page to test variations and improve conversion rates.
Loop & Tie
Web design, UX design
Loop & Tie is a gifting platform based in Austin. The platform curates worthy products from independent brands around the world. The platform's UVP is that it allows users to send a collection of gifts to recipients, who then choose their gift of choice.
I am currently working with Loop & Tie to design different landing pages within their current brand guidelines to acquire more corporate customers.
A current redesign of the consumer checkout experience is in process.