Lingo Live - Brand & Visual Identity

I was part of the founding team at Lingo Live where I led the full design process — from user research, prototyping, testing, to visual design. I also worked with the founder to build the brand and create the visual identity. 

Lingo Live’s mission is to connect people through education.

Our goal is to be the best in the world at connecting students with a live instructor, anytime and anywhere.

The mark conveys connection through language by using different colored strokes which come together to form a speech bubble. The wordmark is light, friendly, and approachable, complementing the colorful mark. View style guide

Brand Pillars

1. Accessible
2. Personable
3. Empowering

Design System

I also created our first design system of reusable components for the first digital product we launched in 2014.